Is Walmart Utopia? Restated, might Walmart serve as a contemporary model for a post-capitalist future society? Both formulations of the question sounds equally absurd. Few people actively champion Walmart, and almost no one would depict it as their ideal place. Indeed, according to a recent survey it is “the most-hated retailer in America.”[i] This is not exactly a new sentiment, but nevertheless in Valences of the Dialectic, Marxist literary theorist Frederic Jameson looked to Walmart for “the shape of a Utopian future looming through the mist.”[ii] Pressing into the power of the dialectic to reconcile with inherent contradiction, Jameson argued that it was possible to look past Walmart’s failings for the seeds of its utopian potential. If you’ll follow me across the fold, I’ll discuss Jameson’s utopian recuperation of Walmart and look at its potential inversions. Taking Jameson’s Valences and Walter Benjamin’s Arcades Project as inspirations, I’ll attempt to trace the crystalized phantasmagoria of post-Fordist capitalism. I’ll ask–what is our contemporary analogue to the Parisian shopping malls of the nineteenth century? Put differently, I’ll try and liberate the dreams of an escape from capitalism that can be found paradoxically imbedded in the heart of certain capitalist structures. But first we’ll look into the dystopian “mist” that clings to Walmart. Continue reading
Capitalist Dystopia Part 1——-The Janus-face of Capitalism or Is Walmart Utopia?